The Stake Map
Name who bears the downside before AI optimizes the upside AI is built to maximize something: speed, conversion, cost, coverage, clarity. That is useful. It is also incomplete. Every optimized plan has a downside that lands on someone — a customer, a teammate, a partner, or you. Next-gen leadership names those people before the model starts polishing the win. The Stake Map is a one-page discipline: before anyone prompts for a plan, list who gains if it works and who pays if it fails. Then write the prompt against that map, not against a vague “best outcome.” Why upside-only AI plans feel fine until they are not Models answer the question you ask. If you ask for growth, efficiency, or a cleaner process, you get growth, efficiency, and cleaner process. You rarely get an unprompted map of who absorbs the risk. Three patterns show up fast: The invisible bearer The draft celebrates “saved hours” and never names whose hours get harder — support, legal, the night shift, the client who ...